Amstel Oro es nuestra cerveza más extraordinaria que destaca por su cremosidad, su proceso final con golpe de fuego y su color dorado. Una cerveza con un cuerpo y un sabor especial que la convierten en la mejor opción para acompañar tus mejores platos.
Para nuestra comunicar nuestra cerveza en internet decidimos explorar todo el mundo gastronómico y su lado más foodie y para ello, nos apoyamos en un prescriptor de lujo: el periodista gastronómico Mikel Iturriaga, El Comidista.
En una primera fase de la campaña (febrero 2016) nos centramos en comunicar los credenciales del producto con ayuda de Mikel, para luego retar a los consumidores a demostrar que ‘Acertar es Extraordinario’ a través de nuestro Quiz sobre Amstel Oro, asegurándonos cobertura y participación.
¿El premio? Una extraordinaria ruta por lo mejor de la gastronomía española junto a Mikel Iturriaga y 7 instagramers, youtubers y bloggers del mundo foodie. Durante 4 días viajaron de Bilbao a Valencia descubriendo los secretos mejor guardados de la cultura gastronómica de estas zonas, maridados con una Amstel Oro bien fresca. En este vídeo puedes comprobar lo bien que lo pasaron.
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